This project was based on the song DOSIS DE RENCOR by the Peruvian rock musician Toño Jauregui.
Creative direction and direction of the music video by Rodrigo Ríze in Paris, France.
CREATIVE DIRECTION AND DIRECTED BY: RODRIGO RIZE
MUSIC BY: TOÑO JAUREGUI
DOSIS DE RENCOR is Spanish for DOSE OF RESENTMENT. The main inspiration for the music video and creative direction for the single visuals was around the emotion of the invasion of resentment. For such an emotional song composed during quarantine a cause of the coronavirus, it's charged with feeling and expression, for us was important to show this through a visual representation.
For the story of the video, the flowers were selected following criteria based on aesthetic and representing a masculine form, while still keeping fragility. They are representing humanity while the smoke represents resentment. Resentment will touch a person for minutes, hours, or even years, but we stay optimistic that this emotion will leave.
Listen to DOSIS DE RENCOR on Spotify:
